How to attract the reader to new information. Headlines that engage the reader. Story or parable
A good subject line is the key to capturing the attention of your readers. The more subscribers who open your emails, the more sales of your products and services you will make.
How successful are your email campaigns? Do they regularly bring you new leads and sales?
If your emails are not getting opened and you are sending them to people who have subscribed to your mailing list, then your subject lines may be the problem.
What topics will make your readers open emails? Here a few recommendations to make your themes more catchy:
Know Your Reader's Desires
Although there are many conditions for a successful mailing list, the most important one is that the subject should address the recipient's personal interest, not yours, first and foremost. In other words, the topic should address the goal the reader wants to achieve, not what YOU want them to do.
For example, let's say you are a hosting company and you have a list of web page developers. You have launched a new program where you will pay an affiliate commission for new clients of your web host and you want to notify the developers about this new program through your mailing list. If you send out a newsletter with the subject line: "Become an affiliate of YOUR COMPANY and thrive!", your open rates will likely be quite low. Reason: Even though you include the word "prosper" at the end of the topic, the main idea of the topic topic is what YOU want to get - new partners for your hosting company.
Change the subject to something like "Earn the best hosting commissions" or better yet, "Earn up to 30% on every hosting payment." And your open rates will skyrocket because you'll be focusing on what your readers want - more money. (The body of the letter should support this idea, and include a call to action that will get readers to call you or fill out a web form to become your partner.)
Make your subject line interesting
To open your email, the subject line should make recipients think, "This is something I want to know more about right now." To achieve this, the subject line should hint at the content of the letter and do so in a way that piques the reader's curiosity.
Soft wording of the email subject line is not working well now. There are too many emails constantly vying for the reader's attention.
"COMPANY NEWS, Issue No. 10" - not the most interesting and attractive letter header. even if readers subscribed to such a mailing list.
“A free seminar…” or “How to relax longer for the same money” or “what is killing your tomato seedlings” will hook readers much more. And more likely to lead to the opening of the letter.
And the name of your company can be put in the "FROM" column of your letter. this is how you fix the connection with your business and brand in the reader’s head.
Appeal to their emotions
While most people like to think that their decisions are made logically, emotion usually plays an important role. This is especially true when deciding which emails to open in the inbox and which to delete right away. When time is an issue (which is almost always the case, especially on the Internet), email subject lines that evoke emotion are more likely to be open than those that are emotionless.
Here are some of the more common emotional triggers:
- Prevention
- Affiliation
- Competitiveness / advantage
- Convenience / simplicity
- Curiosity
- Improvement
- exclusivity
- Fear
- financial benefit
- Cash loss
- Indulgence/personal satisfaction
- Power
- Needs
- Peace of mind
- deficit
- self improvement
- Social impact (social proof)
- Voltage drop
- Time saving
- Confidence
Find a way to include words that evoke emotions related to your business and your emails will be more effective.
Keep topics short
Topics rarely show up in their entirety in your recipient's inbox. The smaller the screen a person uses to read their mail, the fewer words will be shown. Thus, if the topic you write is long: "Our new back pain therapy reduces patients' need for drugs," then the reader will see only part of it. And the most important (reducing the need for drugs) will remain off the screen. Those. outside the reader's attention.
So put important words at the beginning of your topic.
transcript
1 Link to Material: How to Engage the Reader Focus: Article Author: Ray Ki (Fandom: Originals Rating: G Genres: Size: Drabble, 3 pages Number of Pieces: 1 Status: Completed Description: How to Engage the Reader? Resources: Check with author/translator
2 TOC TOC Part /5
Part 1 So, how do you get the reader to join your fanfiction? One of the easiest ways to name. Be original! Try to immediately intrigue the reader in the title. Something out of the ordinary. Something bright. Something that causes controversy. How to sell Konoha. A guide for dummies. 101 ways to make Hinata Hyuga faint. "Accounting no Jutsu". "Fuck you with your war!" Well, or something like that. A bright title, catching on the most hidden cerebral cortex, will make your victim at least read the description. As a maximum, she will not read it, but will immediately open the fanfic. There are, of course, extraordinary lazy people who are too lazy to read, and they will simply scroll further, because they have nothing to do, but this is already a very rare case. Let's say it's hard for you to come up with something from this series. Then start with a description. Everything is similar here. In general, the description is a very important thing. It is used to evaluate whether it is worth opening a fanfic. Talented writers know how to hook the reader almost from the first sentence. Your task is to catch the reader like a fly in a jam. Give him space of thought and freedom of imagination. Intrigue him. Present a cake with a cherry, beckon him. Here are a few examples of those descriptions that I couldn't get past. “Kakashi's hit was leading Naruto, Sasuke, and Sakura's hits on a mission. The fellows in Izumo and Kotetsu followed them with their eyes, trying to remember each other's names. Guy walked by, going to set the house on fire to get rid of the creepy green suits. Everyone had one thought in their heads: “The main thing is not to sleep.” “Once upon a time there was a Light Heroine. And the Dark Lord. And the Dark Lord died at the hands of the Light Heroine. Really died. For good. At first there were festivities, general joy, and then” “Ah, I didn’t introduce myself! How impolite of me. I'm Dolores Jane Umbridge, yes, yes, the one who in the canon was very unsightly appearance. Moreover, the character was not the sweetest. Even though she loved pink. So this could all happen here. If not for a blind chance. Although of course, the description should also describe your work. Sometimes the easiest way to talk about your work is just to write a couple of lines about the plot. And if there is no plot in your head yet, but you really want to write something? Intrigue! But all this is not so important compared to the content of your creation. 3/5
4 Your creation is only your creation. You can simply describe what is happening, be a direct participant; to speak slowly, gradually developing storyline, or be fast, taking down plot twists along the way. You can attract the reader with an unusual style, irony, extraordinary fantasy, plot. But the most important thing is Intrigue, intrigue and more intrigue! You know what's the sweetest part of almost every serial movie? Before the end of the series, something happens, and at this point the series ends with the words "until new meeting". A person sucks in the stomach, so he wants to know the continuation, and this makes him watch a new series. Most often in a new series, this “something” is developed, after which a boring middle begins, and at the end something happens. And so in a circle. Of course, the middle is not always “boring”, it’s just that some everyday rituals are usually put on it, dialogues between characters take place, connections are formed, thanks to which you can move on to new actions, but I think the essence, in general, should be clear. Although about the boring middle, I probably turned down. It's just that in most of the dramas that have been released over the years, I saw just that. Dramas, if anything, are Korean (Japanese) television series. My favorite drama is W: Between Two Worlds. Do you know why? I admire the plot. It seems that at the end of each episode something incredible happens, so much so that you sit there and think in shock: “how so? What, WHAT will they do? What way will they find out of this situation? Each episode left me with a bunch of question marks in my head. Well, almost every one. There is another way to lure the reader. Do what he wants. That is, to write fanfiction that the reader will like simply because he likes the plot. That is, for example, you write snotty romance. In the background, an incredibly awesome, super-duper handsome guy, but you are a modest, gray mouse, he is chasing you, because he liked you. Rave? What do you often see in reality? Now put yourself in the place of the reader, who, in turn, imagines himself in the place main character. All girls want attention, so let the incredible handsome guy give it to you. To hell with logic, it is not required here! Note that in modern women's novels, this is usually what happens. If anyone has read romantic fantasy, pay attention. It doesn’t matter who the main character is, she is the main one, and if it comes from her face, the reader will visualize himself in her place. Dreamed of studying at the school of magic? Send the heroine there for training! Do you dream of eternal love? So let her have a romance with a prince/king/emperor/very top magician/principal-school/dragon-king/most-powerful-hero/vampire. Have you met somewhere that a girl fell in love with a simple rural guy, or is there a classmate without a tribe? I honestly don't. The title of "most-most" is required for any romance. 4/5
5 I am very sorry for the saying “love is evil, you will love a goat”, but in women's fantasy you will never see a girl fall in love with an unpromising man. This is female fantasy! Plot and intrigue are synonymous. If your plot is twisted into a seashell, you probably don’t even have to use the treasured cherry. If the reader is satisfied during the reading of the chapter, then it makes no sense to shove him a portion of intrigue at the end. And finally. Don't try to match the technique of popular fiwriters or writers. They all have a unique style. Don't copy your idol's mindset. If writing in the third person is alien to you, but you are great at writing in the first, write in the first! If you like a slow syllable that smoothly tightens the screws in the plot, but you can’t get it, don’t be discouraged. You are unique, you have a different language, style of communication, manner of speech. Perhaps you are more suited to a stormy, misleading, bulk-pushing lump of emotions and plot. You know, I'm not even a writer at all. The fanfiction I post here is more of a hobby of mine. My biggest mistake is that after writing a chapter, I can't write again for a while. Sometimes it drags on a lot, and I may not post the continuation for about six months. During this time, I often forget my thoughts when I started writing and even the plot. What kind of fool will spoil the readers about the ideas? And I came up with a little trick. At the end of the chapter, I try to come up with something shocking, something that will make me come up with a forgotten plot again. And you know it works. 5/5
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To read or not to read? A person makes a decision in the first 5-7 seconds, skimming through the beginning of the article. Will you be able to capture his attention in these moments? Copywriter Daniil Shardakov spoke about 11 ways to interest the reader literally from the first seconds of reading.
This is unthinkable! To me, a man with higher education fell for such a cheap trick. To tell you the truth, I'm overwhelmed with ambivalent feelings right now. On the one hand, righteous anger: “Well, how could I fall for such a thing?!” On the other hand, admiration: I was “treated” so cleanly and virtuoso that if I were an outside observer, I would probably give a standing ovation. But no, I was a victim in the very epicenter of events. I learned a valuable lesson from this situation. And now you will understand what I am talking about ...
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Are you still reading? May you be! Everything that is written above is nothing more than props. Here is the real beginning of the article. Here. And, by the way, it is about the beginning that we will talk with you today. Ready? Then sit back, today we will look at real examples of how to start an article in order to engage the reader in reading and not let go until the very end!
Beginning of the article: what is a lead, and what is it eaten with
According to statistics, a person determines the usefulness of the material during the first 5-7 seconds. An important role in this is played by the first paragraph, which is also called the “lead” (from the English lead - lead). Its main task is to captivate the reader so much that he could not stop and “swallowed” your text from beginning to end. If the lead is dull and boring, the text, as a rule, fails. And if for informational article this is not so critical, then for the advertising text it can mean a waste of the advertising budget with all the ensuing consequences.
A very important principle is associated with the concept of a lead - the principle of the inverted pyramid, which states that the most interesting, most important information should be placed in the first paragraph. However, this is not a dogma. There are many ways to make a lead catchy, and we'll look at many of these methods today.
Yes, but you remember that the beginning of the publication is the second step. The first thing you need to do is generate interest with a headline.
Before starting the article
The main thing is that your material has a clear structure, and the beginning emphasizes its value, and not vice versa. However, there are things that completely kill this value, and which must be avoided by all means. Here is some of them.
Broken cliches. Spare yourself the hassle of imitating thousands of non-imaginative writers with no idea how to start an article so it grabs the reader's attention right off the bat.
Beginning in style:
Mobile technologies have made the life of modern man much easier.
Today, new technologies are developing at lightning speed.
Movement is life.
have already become so beaten up that nothing but a raid causes boredom.
Banality. Another leader among common mistakes. The difference from the previous paragraph is the comprehensive evidence.
There are no identical people in the world.
Each of us takes care of our health.
Women are different from men.
In a word, thank you, Cap! As a rule, such trivial phrases are often found in cheap texts for satellites. For serious publications, they, of course, are not suitable.
Complex intricacies. Another common mistake is making the first sentence too hard to read.
In the light of total globalization, the question of the rationality of sharing information resources becomes relevant, which, in turn, every day are of increasing value to the international information community.
All these things tire the reader and force him to stop reading (otherwise he will die of boredom). They are also called water, because as such they do not carry informational value. If you need to increase volume without water, read this article. To test the tenacity of a lead, ask your friends and acquaintances for their opinions. Finally, put yourself in the reader's shoes. Would you be interested in reading something like this?
How to Start an Article: 11 Proven Approaches
Anyone can point out the shortcomings and how not to do it. Let's look at a few ways to start an article that are more than 90% likely to interest your reader.
1. The golden way - "The Slippery Slide of Sugarman"
This way of starting an article was invented by the famous American copywriter Joe Sugarman. This approach is called the “slippery slide”. It is universal and suitable for starting both regular publications and selling texts.
The principles of the "slippery hill":
The first sentence is made as short and understated as possible. It should generate intrigue and a question, prompting the reader to read the second sentence in search of an answer. The second sentence reinforces the intrigue by taking the reader to the third sentence, and so on. You got the idea.
See? After the first sentence, the question arises: “But?”. After the second sentence, this question intensifies: “Yes, but?”. After the third sentence, the question “How?” matures. and after the fourth - the reader can no longer be stopped.
I used a similar technique to start this article, adding a little emotionality. After the first sentence, the question arose for you: “What is unthinkable?” then this question was intensified by a heated intrigue, which heated up with each proposal.
In this place, there is a possibility that you are thinking, they say, “It was clear as day, the beginning is banal and boring, button accordion, I have seen this before!”
Excellent! So you have learned this method and can successfully apply it in your own practice so that it is really cool. :)
2. Facts or statistics
Nothing catches people at the beginning of an article like something interesting. Bring statistics or some curious fact, and a person will read your text.
Approximately 20 billion diapers are disposed of annually in the US.
Scientists have found that people cannot dream when they snore.
According to statistics, 1.5% of people on the planet have red hair.
3. Question
Questions are good because people subconsciously answer them, and this involves them in reading. It is doubly good if the question is intriguing.
Did you know that Einstein could not speak until the age of 4, and he was considered a retarded child?
Do you want your life to provide passive income?
How much time do you spend swimming?
This technique can be used in conjunction with the Socratic method for amplification.
4. Provocative phrase
One of my favorite tricks. It consists in the fact that you start the article with a provocative phrase that evokes certain emotions (most often negative ones) in certain groups of readers. However, remember that if you cause negativity, then you must then reduce it to zero.
Beyonce fans are idiots.
If you are not an alien, you will read the following sentence.
It's stupid to work for someone.
5. Story or parable
People love stories. Firstly, because we all grew up on stories, and secondly, because we are used to learning some lesson from every story. That is why most people are predisposed to stories and willingly read them. Look at the second paragraph of this article. It is written in the format of a story.
6. Hypnoinsert
Not quite a typical start for traditional articles. However, this technique is often used in sales texts. The essence of this technique is to use such turns as "Imagine ...", "Imagine ...", "Remember ...", etc.
Imagine that you are the captain of a spaceship.
Imagine that you are in a jungle full of cannibals.
Remember how you ran naked as a child.
7. Quote
Practice shows that another good way to start an article is to use a smart quote. Only if you use this technique, remember that:
The reader should understand the meaning of this quote.
The citation should be directly related to the article.
8. Test
Another great way to start publishing is to do a little test. People love to experiment and learn something new or old about themselves, but known only to them.
Check which psychotype you belong to.
If you answer five simple questions, you will find out what your greatest strength is.
Before you continue reading, take a short test to see if you make common mistakes in English.
9. Personal experience
People love it when an author shares his observations or experiences (especially if those experiences are personal). In principle, this way of starting an article is similar to a story, with the only difference that the narration is in the first person and can be overly emotional.
I want to tell you a story that happened to me two months ago.
I wasn't the prettiest guy in school, but I had something that made girls literally hang around my neck.
All right, we've arrived! Get a tractor, village! I stepped on the same rake again!
10. Emphasis on the problem or solution
Everything is simple here. You immediately pose a problem that is relevant to the reader, and promise to solve it in the article.
If you have tried everything, and dandruff appears and appears, then there is one sure way that will save you from it once and for all.
Despite the fact that website promotion is a rather laborious and expensive process, there is a way to reduce costs by up to 80%. And here's how.
11. News
News has always caused, causes and will cause burning interest and heated debate. So why not use this human weakness to kick start an article? “Yellow” news, so to speak, scandals, intrigues, investigations, cause a special stir.
A pensioner from the outback stole a top model from under the nose of a millionaire.
Found a way to make money while lying on the couch and doing nothing!
Exhibitionists staged an orgy on Red Square!
Summary at the beginning of the article
The above techniques are more than enough to effectively start the article. Not all of them are universal: some techniques can only be used in the right case. Although, frankly, the first method is enough for a good start. You just need to use curiosity and generate questions of interest to a person, the answer to which he expects to find in the article.
Part C. Speech clichés
1) Formulation of the problem
A problem is a question that interests the author of the source code and causes his thoughts and reflections.
The problem can be formulated in two ways:
Problem Statement Methods | Examples |
1. In the form of a question (the problem is the question that the author of the source text is discussing and which needs to be resolved). | How to find ways of relationships between people of different age generations and ideological positions? The text of the writer F.I.O. is devoted to this complex problem. |
2. Word combination problem with a noun used in the genitive case: problem (what?). | In the text of the writer, F.I.O. raises the issue of loneliness. |
Speech cliches:
In his text, the writer F.I.O. considers (raises, touches, draws the attention of readers to) the problem (what?) ...
Text of the writer F.I.O. made me think about the problem (what?) ...
Complex, serious, topical important, topical, acute, philosophical problem.
2) Problem comment
Comment - the writer's reasoning about the highlighted problem.
!!! A commentary is not a retelling, not a quotation, but an analysis of the understanding of the author's logic in revealing the problem of this text.
There are two types of comments:
1) Textual - explanation of the structure of the text, following the author in revealing the problem, which includes answers to the following questions:
How, on what vital material does the author reveal the problem?
What actions does the hero perform and how does this characterize him?
2) Conceptual - interpretation by the writer of the problem of the source text (consideration of its relevance and comparison of different points of view on this issue):
How relevant is this problem today?
Why is this problem classified as perpetual?
Who and in what situations has to face a similar problem?
Is this problem traditional or new?
If traditional, what points of view exist about it?
If new, what caused it to appear?
Speech clichés for introducing textual commentary:
To draw the attention of readers to this issue, F.I.O. tells a story about ... (tells about ..., gives facts ...).
To better understand this topical issue, F.I.O. tells about…. It is especially sad (scary), according to the author, that ...
Speech clichés for introducing a conceptual comment:
This problem is relevant today more than ever, and the famous writer did not ignore it...
Indeed, the problem ... is very serious and affects each of us. This question is often raised in the media. For example, we learn from the news that ... . All this, unfortunately, is the result of irresponsible human activity, his indifference to ...
The relevance of this issue is undeniable. Psychologists have long proven ... . That is why the above problem is so often discussed in the media. Participants of the discussion are sure of one thing….
Speech cliches:
Position about the problem raised becomes clear only after a meaningful reading of the text. The author, telling readers this story, seems to be saying: ... .
4) Formulation of your own opinion
3) I read with interest the text of the writer F.I.O. . The author helped me see the problem ... from a new perspective. I immediately remembered one incident from my own life, which, it seems to me, is an additional argument in favor of the fact that ...
Unfortunately, these days we often...
2) I read the text of the full name with great interest, but not all of the author's arguments seemed convincing enough to me. I would like to doubt that...
5) Proving your own point of view
Argument types:
Examples from your own life experience and the lives of people around you;
Instructive events from the life of prominent personalities;
Examples from reading experience;
Science findings and statistics;
Events from the life of the country;
Actual problems of the present discussed in television programs.
In this part, you must follow the rules for constructing an essay-reasoning:
Thesis,
Argumentation
Conclusion.
Speech cliches:
First argument:
To prove the validity of all of the above, I will give the following literary example. Let's remember the novel (story, short story, play) and title.
In this piece…
Russian classical writers have repeatedly spoken about this in their works. Let's remember the story (novel, story, play) and title. In this work.
Second argument:
The following literary example, it seems to me, is another additional argument in favor of the fact that ...
I will give another literary argument that shows ...
I want to tell you about one case from my life, which, it seems to me, is an additional argument in favor of the fact that..
Each of us probably has many examples from our own experience that prove the necessity (importance) ...
!!! Each argument should start with a new paragraph.
6)Conclusion
The conclusion should summarize the reasoning on the problem raised, summarize the information contained in the essay.
Purposes of the conclusion | Examples |
1) Summarize the results of reflections on the problem raised, summarize the information | In conclusion of all of the above, I emphasize once again: it is important not only modern repentance for the harm done to loved ones, but also specific actions by which each of us will make amends to them in a timely manner. |
2) Evaluate what has been said, express your opinion | All of the above allows us to conclude that the Russian language carries the unique cultural and intellectual potential of Russia. Therefore, the task of the state, school, family is to form a careful attitude to the word among the younger generation, to prevent the impoverishment and destruction of the Russian language. |
3) Make a prediction, make an assumption | I would like to believe that readers will think about the problem raised in the text of F.I.O. , will prioritize in their lives not only exclusively for themselves, but also for other people. |
4) Call on the reader to perform certain tasks, call to action | In conclusion of all of the above, I will emphasize once again: just as a person cannot renew a dress that is too worn out, so, often acting contrary to the notions of honor, he will not be able to subsequently correct his warped soul. This should be remembered by each of us when making this or that moral choice. The loss of moral values can lead to the loss of the ability to distinguish between good and evil, truth and falsehood, and therefore contribute to the degradation of the human personality. |
Pleasant and flattering words about his work are, rather, the most expected in the life of the author. But most of all, he wants to hear reasonable feedback and understand whether he managed to reach out to the reader.
How to do it? How to hear your reader? How to find it?
Many readers of libraries, electronic or conventional, are looking for accessible, simple and interesting literature to their liking. They twist their noses in a fastidious way and skim through deep and clever works. Only a small percentage is tormented in search of something unusual and completely difficult to perceive. I'm not generalizing here, I'm just talking about the present time and its realities. Therefore, it is worth understanding for whom we want to write, the circle of our readers will depend on this. There are an incredible number of tastes and views, it is now very difficult to get into the right and popular topic. How to cater to such diversity? You can imagine the image of a reader to whom you would like to tell about your experiences and convey your thoughts. As if you communicate with him, but only through the book. This will help reduce the distance between the author and the reader.
The second thing you should pay attention to is understanding your goal. Why is it worth doing writing, spending time studying the material and the art of the word, looking for meaning in your work? All these questions should be answered at the very beginning of the creative path. And of course, get the answers. Otherwise, after the end of the nth novel, you may come across the understanding that all these attempts for life were not so important. And the reader of books will be the first to feel falseness in your words. You need to be sincere and honest to the end, both with yourself and with others. Therefore, do not write thoughtlessly or just like that. Look for yourself, your meaning, your tasks.
Work on yourself. Develop the flexibility of thinking, instill in yourself the speed of thought and the colorfulness of the word. Look for your individual style - recognition from the first word. Keep your writing clean. Read articles and books that help and inspire further work. Do not listen to whiners and skeptics that now the culture is in decline and no one wants your work. Need! And let it be even a narrow circle of your friends. Try to work for them with all your heart, revealing yourself to the fullest extent, without fear of being judged or criticized. Your best reader will appreciate the power of motivation.
Choose well the topics raised in your works. Don't grab on to everything. It is better to write one book, but with a global heartbreaking theme, than to scatter dozens of flat and empty novels. The modern reader is oversaturated with information of various kinds, therefore small and non-specific topics most likely will not hook him and he will forget about your many days of work the next day. But if your topic touches his deep veins of the soul, you will receive a huge and powerful response.
To inspire someone with your works, you need to be energetically filled yourself. Traveling, art books, walking and chatting with friends will help you with this.
Watch, seek, listen and create.
I wish you billions of creative sparks, thousands of days of patience, and unending reader feedback.
With love and awe, Diana Bilyk © 2014
(Archive of articles here.